From short product demo videos to video testimonials and animations, video marketing is able to greatly influence the brand visibility and sales of small businesses. Video marketing involves using videos to promote and market your products or services. Video marketing comes with loads of benefits, and these are:
1. Higher rank in search results.
It is no news that Google is the largest search engine in the world, and most businesses try their possible best to be accessible on Google. Being accessible, however, is not enough. Adding videos that describe your products or services to your website can greatly increase your chances of ranking on the first page of Google results. This will increase the number of visits you get, especially because many people never go beyond the first page.
Also, “How-to” searches are very popular on YouTube. Hence, uploading videos on YouTube makes it easier for potential clients to locate you, especially if your videos answer their questions.
Watching a video stimulates both the auditory and visual senses. This makes viewers are more engaged and naturally develop intimacy and interest in such content. Small businesses striving for brand recognition and loyal customers need to utilize video marketing.
3. Increased Understanding.
Videos describe your products in such a way that people cannot only hear about but also see and be educated about your product. They get to feel the need to purchase the product. Marketing videos ensure that your audience understands the product and its benefit to them. Statistics have shown that 85% of people are more likely to purchase a product after seeing a video on it.
4. Increased Online Presence.
Social media platforms play a huge role in passing information across to people. Catchy and mind-blowing video content will come in handy to increase the visibility of your business on social media.
Storytelling is here to stay, we all are naturally inclined to hear stories, and this is one sure way to reel buyers, especially if your story is quite compelling. More often than not, the best persons to tell the story of your business, other than you, are your customers. Getting a video testimonial is a strong strategy to convert more, as potential clients get to relate with a real person and hear them explain why they chose your product and how it has helped them. This goes a long way in convincing people about your product.
6. Increased sales!
More than 80% of sales professionals have stated the importance of using videos to engage clients and/or influence deals. It has been proven that small businesses with videos on their websites and social media platforms have an overall increased conversion rate.
7. Monitor Buying and Consumption Patterns.
Video metrics make it easy to track how people watch videos and what areas of your video are most viewed or skipped. With this, you can create personalized follow-ups and have a more accurate idea of who is interested and most likely to buy.
Using videos in effective and efficient manners will go a long way to boosting your brand name and, of course, conversion rates!
Have a play button!